Some of the PD data is amenable to a visual/spacial representation. The CAMaps are used to show the relative positions of the working topics and the PD images within a 2D or 3D space. This can be a particularly useful way to present the base PD data as it allows for an easily understandable overview of the relationships among the topics and/or among groups of respondents.{toolycut}

In the example below, the letters without parentheses represent the topics assessed in a PD session plotted in a 2D “space” providing a visual sense of how the responses related to one another (the letters with parentheses represent the relative conceptual “space” where the abstract images themselves are found). As is clearly evident, the participating managers, a VP, and the President did not see eye-to-eye on these topics!

Sample CA Map

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