epitomizing picture

The Epitomizing Picture for a topic is the picture that was chosen most frequently (i.e., chosen at the highest rate as a percentage of the total number of times it was presented). The epitomizing picture is very significant, as it is the image that is “somehow most like” the topic being assessed according to the implicit perceptions of those doing the assessment. Exploring the qualitative aspects of the epitomizing picture sheds light on the unconscious, symbolic perceptions people have of the topic and can be used to draw out a deeper understanding of the meaning and relevance of the topic Epitomizing pictures are also very useful when comparing responses across groups of people: strongly epitomizing pictures that differ between groups indicate that the groups perceive and understand the topic in question quite differently, which may result in working against one another without really realizing it.

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