INcongruence

By comparing R-Mode (right-brain processed) data collected through the PD with L-Mode (left-brain processed) data provides a measure of the disconnect between what people are willing or able to express verbally about a topic and how they feel about it at a deeper level. This measure of the difference is known as INcongruence. A high degree of INcongruence may be an indication of any of several things:

  • political/cultural pressure within the organization to present a particular image that is different than the deeper reality
  • individual desire to present a particular image that is different than the deeper reality
  • denial – people may think they feel a certain way about a topic that is not a true representation of what they feel at a deeper level
  • lack of awareness – people may truly believe things are different than they are
INcongruence can go either way – the verbally expressed attitudes and perceptions may be more or less positive than the deeper truth – and therefore may indicate either hidden dangers or untapped positive potential respectively.« Back to Glossary Index

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