working topic

Working topics are the topics about which you are wanting to gather information regarding people’s unconscious attitudes, perceptions and understanding. Commonly used working topics include:

  • the organization as it is
  • the organization, the best it could be
  • the employees
  • management
  • the organizational culture
  • Plan A/Plan B/etc. (when evaluating specific plans or options for action)
By comparing working topics to anchor topics, specific types of information is uncovered, such as attitudes towards and identification (involvement) with the working topics. In addition, by comparing working topics with one another, the unconsciously perceived differences between the topics is uncovered.« Back to Glossary Index

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